( Independent two-person studio )

Small studio. Large launch energy.

One studio for the whole launch — brand, packaging and campaigns on one side, UI/UX, web and app builds on the other.

Book a free call See our work

Work spanning

Air India
Airtel Payments Bank
Ticketmaster
MRM Worldwide

Ankita and Samarth, the two founders of Propel

BrandingPackagingUI/UXWeb App DesignGraphicsSocialMotion

( 01 · The studio )

We help founders move from “this needs to look better” to a brand, product and launch system that feels intentional everywhere it shows up.

One end-to-end creative engine — a small team across brand and product, with hands-on experience spanning the brands below.

Brand & packaging

Identity, packaging, graphics, social and art direction — systems that carry across print and screen.

Product & build

UX, product design, web and app builds — taking ideas from problem to a shipped interface.

( Brands, teams and ecosystems touched )

( 02 · Featured visual work )

Brand, campaign and graphic systems.

Recent brand, campaign and graphic systems from the studio — Portfolio, Air India and Airtel Payments Bank, followed by deeper explorations.

BRAND · SOCIAL

01 / Selected work

Brand & Social Design

A wide-ranging portfolio across brand identity, emailer design, social-media creatives and campaign visuals. One consistent voice carried from inbox to feed to print.

02 / Photography

Air India Merchandise Shoot

Art direction and styling for an Air India merchandise photoshoot — planning the set, props and framing, then shooting and finishing campaign-ready imagery.

03 / Social campaign

ABCs of Airtel Payments Bank

A social-media awareness campaign for Airtel Payments Bank — a series of simple, scroll-stopping “ABC” creatives that explain products and build everyday trust across feeds and stories.

( 03 · UI/UX case studies )

Product thinking with receipts.

Product thinking that ships — a football learning app, an education-discovery platform and an automotive directory, each taken from problem to live product.

001

EnJogo

50,000+ downloads
4.4 ★ · 300+ ratings

A football e-learning mobile app for kids aged 5–15, built for Baichung Bhutia Football Schools — turning the fundamentals of the game into lessons young players actually enjoy.

Product Design / UX

Case study ↗ Get the app ↗

002

Entrance Zone

100k+ visitors / month
Live product

A product for student aspirants to explore any college and upcoming entrance exam in one place — an interactive bridge for colleges and students to exchange admissions information.

Product · UX

Case study ↗ Visit site ↗

003

91Wheels

Lead-gen redesign
97%+ mobile audience

A directory for every new vehicle on the market — compare specs across models, unlock bank-loan offers and get the full picture on any automobile in one place.

Product · UX

Case study ↗ Visit site ↗

( Free consultation )